Content Marketing Portfolio

Jillian Ogawa

Content Marketing Creator & Editorial Strategist

I help organizations reach and resonate with their audience by transforming insights into compelling narratives, leading to increased brand loyalty and business growth.

Explore a curated selection of my work:

Featured Workday Blog Articles | SEO-Driven Content | Executive Byline Articles | Podcasts, Videos, and E-books

Featured Workday Blog Articles

Forbes •

Workday BrandVoice: Citizen Data Scientists: The New Drivers of Transformation

By Jillian Ogawa, Staff Writer, Workday
Data science is having a moment. Since being named “the sexiest job of the 21st century,” data scientists have become every industry’s must-have hire. Strong math and computer science skills, combined with the ability to extract and understand data and trends, is a skillset that’s going to get almost any company to “swipe right.”
But high demand can make data scientists prohibitively expensive for midsize companies. And in a marketplace where data is the...
Forbes •

Workday BrandVoice: Winning The Battle For Talent Isn’t Only For The Tech Industry

By Jillian Ogawa, Staff Writer, Workday
A pinstripe suit and a job on Wall Street are historically regarded as markers of success for many college grads. But these days, the banking sector may not hold the same shine as the cutting edge world of tech. Compounded by the nationwide skills shortage, banks and other institutions that make up the financial services (finserv) industry sometimes struggle with attracting and retaining top talent.
To win the battle for talent, finserv must adopt an age-...
Workday Blog •

Why HR Leaders Must Get More Strategic About Payroll

Faced with a rapidly changing business landscape, the C-suite increasingly looks to HR leaders to create a robust talent strategy that fuels the broader business strategy. That’s a positive trend in helping HR achieve the strategic partner status it deserves. But for HR leaders to continue to elevate their strategic presence, operational HR functions must also evolve—specifically, payroll. 
Payroll operations is a business-critical function, but its back-office nature fosters the notion that run...
Workday Blog •

Frontline Workplaces: Experiencing High Turnover? The Cause May Be Your Manager

It’s no secret that industries with frontline workers are struggling to hire and retain talent. Frontline positions require workers to perform their job in person, which talent may view as a drawback in a competitive labor landscape where many industries offer hybrid or remote work. Cash bonuses and free college tuition are among the incentives businesses have used to attract potential candidates, but lucrative benefits aren’t what entice workers to stay at a workplace.
What does it take to reta...

SEO-Driven Content

My approach to SEO blends technical expertise with a journalistic mindset. This allows me to craft compelling narratives that resonate with audiences, driving deeper engagement and ultimately contributing to higher customer conversions.

IT Skills Gap | How IT can overcome the tech talent shortage.

Solving IT’s talent crisis won’t happen by focusing on head count alone. Instead, innovative CIOs are leveraging AI and ML advancements to support HR in cultivating a workforce that prioritizes a skills-based strategy. This approach empowers organizations to move from the limitations of traditional role-based jobs and find the talent they need within the workforce they have. To close the IT skills gap, AI and ML optimize this process by leveraging data to quickly surface the skills needed and ma...

HRM vs. HCM

Human resource management (HRM) and human capital management (HCM) are related but not identical. Understanding the differences between the two is an important step for any business looking to elevate its HR system and capabilities to better support business strategy. 
When it comes to HRM vs. HCM, some overlap exists. Both are methods of supporting daily HR operations to achieve business goals, and both increasingly rely on technology to optimize productivity and efficiency. But there are also...
Workday Blog •

What Is Talent Management in 2023?

Managing talent—meaning, the workforce—has always been an important function of human resources (HR). But the rapid pace of change in recent years has shed new light on how talent management impacts every aspect of the business.
The widespread shift toward remote and hybrid work, the movement toward skills-based hiring, and the need to provide employees with greater flexibility are just a handful of the changes companies must consider when designing a talent management strategy.
But here’s what...

Executive Byline Articles

I provided content support to Workday executives by ghostwriting byline blog posts that showcased their industry expertise. Executive byline articles reinforced Workday's position as an industry authority.

Workday Blog •

How Companies Use Workday AI to Accelerate Upskilling

As leaders, we know upskilling employees is the answer to preparing our businesses for the future of work, but a question remains: how do we get better at it? Can we get faster and more efficient at upskilling, especially since the skills our organizations need seem to be changing all the time?
The answer is yes, and AI will play an important role. It’s already happening: customers at Workday Rising, our flagship event, shared how leveraging Workday AI across the Workday platform has been instru...
Workday Blog •

It’s All in the Details: How Data-Rich Subledgers Fuel Financial Agility | Workday

For financial services companies, the ability to tackle the convergence of sweeping regulatory changes and downward revenue pressure—and emerge stronger—could come down to a data-rich source hiding in plain sight: subledgers.  
Despite being an essential repository for transactional data across operational systems, subledgers (also called subledger journals) haven’t been fully leveraged for richer analytics at most financial services companies. Reasons for this include the limitations of legacy...
Workday Blog •

How Banks and Insurers Can Turn Quantities of Data Into Quality Insights

Adapting to the shifting needs of the customer has always been a driver for change in banking and insurance—and that's no different in a pandemic-impacted landscape. But in the past, meeting the needs of customers largely focused on providing digital tools, such as mobile apps and self-service kiosks. 
In response to COVID-19 disruption, transformation in financial services must now center on anticipating customer needs and developing solutions that mitigate the disruption—and for banks and insu...

Podcasts, Videos, and E-books

I developed a variety of content tailored to specific formats to effectively reach target audiences. This included producing podcasts, videos, and demand generation assets designed to drive engagement and support marketing campaigns.

Workday Blog •

Workday Podcast: Redesigning the Employee Experience for Frontline Workers

Jillian Ogawa: Whenever there's a discussion on the future of work, the topic of frontline workers, meaning employees who need to be physically present for their job, is often at the forefront. In the last couple of years, frontline workers have endured unbelievable pressure and demands. And in response, frontline workers have found their voice, vocalizing their own demands of the workplace. In fact, this group wants the same things as other workers. It's just that companies need to rethink flex...
Workday Blog •

Video: Future Forward HR: How HR Leaders Can Elevate Their AI Strategy

The role of HR is no longer solely about managing workforce operations. HR insights and expertise are now crucial in shaping and executing an organization’s AI strategy within the workplace. But questions arise: How much do HR leaders need to know about AI, and why should they be regarded as key players in AI-related decisions?
In this episode of Future Forward HR, a Workday video and podcast series that explores insights shaping HR’s future, Workday leaders discuss what HR needs to know to get...
Workday Blog •

Video: Future Forward HR: Middle Managers Are Key Players in HR’s AI Evolution

Neil Jensen: Welcome to Future Forward HR, a Workday series where we explore insights shaping the future of human resources. I'm Neil Jensen, Vice President of HCM Product Strategy. Today, we're diving into HR's AI evolution and the pivotal role of managers in AI's impact. Joining me is Kathy Pham, Workday's Vice President of AI and Machine Learning. Together, we'll share insights for empowering HR and managers in adopting AI. Welcome, Kathy.
Kathy Pham: Thank you. Thanks for having me.
Jensen:...
Workday Blog •

Workday Podcast: Creating a Sense of Belonging in a Hybrid Work Environment

Jillian Ogawa: The widespread growth of remote work changed the workplace as we knew it. Messaging apps became the new office hallways. Camera on in a video meeting became the new definition of Facetime. And along with those changes, organizations are rethinking how they foster company culture and a sense of belonging in the new virtual workplace. I'm Jillian Ogawa, Senior Content Marketing Manager at Workday, and I'm here with Erica Dhawan, author of Digital Body Language, How to Build Trust an...